In an ad for ZonaJobs in Argentina, we see the worldwide impact of Millennials in the workplace: GenX workers exhausted by the changes to their lifestyle norms.
The comfy, open spaces with ping-pong tables and pet-friendly policies make the ad’s star, Roberto, uncomfortable as the world as he knew it is gone.
Bemoaning the change thrust upon him as these kids takeover with their hipster transportation literally backing him up against a wall, here he stands as their foil in his traditional attire while his colleagues are in their Saturday best.
The narrator asserts that he just needs time to become acclimated to this new working environment. The gist of the ad is work has changed, but the place to find the work understands the new landscape.
What did this ad say to you?
