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Sample outcome for Juneteenth podcast
Here is a snapshot of the performance of my LinkedIn posts over seven days during the promotion of the podcast launch. The content performed extremely well, garnering a 350% increase in impressions and 300% increase in engagements over my previous posts.
I only reshared one other post in this time period, which received 28 views at the time of this screenshot, while the podcast video has 63. The 18th and 19th represent the weekend.
This podcast spurred those involved to create LI posts of their own, which are performing well.
Not only did the launch succeed on social accounts but it exceeded expectations on the company page, bringing new users and increased views from target accounts.