Hook your audience with words that tell their stories, make them say, “Oo,” and give them something to do.
Years of content production and analytics experience
Years of social media management experience
Years of content and project management systems experience
Years of managerial experience
“Individually, we are one drop. Together, we are an ocean.”
Ryūnosuke Akutagawa
“This is what we’ve always done” is not a business strategy. Henry Ford said, “Be ready to revise any system, scrap any method, abandon any theory, if the success of the job requires it.”
I observe existing processes, work within them, and then recommend ways to achieve desired results.
Your audience is the greatest determinant of your content’s success. You can’t reach who isn’t there or provide solutions for irrelevant problems. Audience development works best with a mix of persona research, competitive analysis, and human connection.
Revenue is the second greatest determinant of your content’s success. This success hinges on your content management strategy, which should include:
I use Genesis Pro themes by StudioPress to build and customize WordPress sites for clients. Depending on the client, I stay on retainer to keep their content and settings updated or set them free to manage it on their own—with support, as needed.
